Persuasive Negotiation Skills - Webinar (EST)


ON Map
Date and Time: novembre 16, 2023 9:00 am - 1:00 pm (EST)

To achieve harmony in life, in work, and in play, there needs to be constant negotiation with a variety of people. The aim of negotiation is to achieve results, reach agreements and build relationships that last through effective negotiation. To be truly effective, however, you need to know more. You should be able to communicate persuasively during the process of negotiation.

This workshop has been designed to help you become more adept of the art of negotiating the "win-win" outcome so often mentioned in textbooks and articles. We will examine the best ways of dealing with all types of customers while remaining mindful that the principles of fairness, seeking mutual benefit and maintaining a relationship are the keys to a successful outcome. The learning objectives of this session will enable you to:

  • Differentiate between persuasion and negotiation

  • Reflect on negotiation and persuasion in action

  • Examine stages of the negotiation process

  • Explore elements of effective negotiations and how to practice these skills

  • Determine how to influence others who have different negotiation and communication styles

  • Discuss conflict management styles

  • Practice how to improve negotiation techniques

  • Discover facets of distributive and integrative bargaining strategies to negotiate a "win-win" outcome

  • Demonstrate how negotiation and persuasion are used in real-world scenarios

  • Create YOUR action plan to improve persuasive negotiation

CE hours:
3.5 professional development hours

Seminar Leader
Patsy Marshall, B.A.Sc., M.Sc.
President, Train on Track

- Prices below are for IIO Members. Fees noted below do not include hst.
- Non-members and renewing members the IIO Membership fee will be added to your cart.
- Sorry, no refunds. Credit notes issued only with 48 hour written notice
- In accordance with Provincial regulator's guidelines, in order to be eligible for CE hours, you must be logged in with for the entire duration of the session. Partial hours cannot be issued.

24 hours prior to the webinar, all registrants will receive an e-mail providing the direct link to the Webinar. This link is unique to you and is tied to your name. It cannot be shared or transferred to others. This personalized link must be used when you log in to the webinar so that your attendance can be tracked. We cannot credit CE hours if you are using a link that is not assigned to you, or if you do not attend for the full duration of the webinar.  

Our Webinar platform is Zoom  Please
test your system in advance to ensure you meet the technical requirements in order to participate, please copy and paste the following link on your browser on the computer you'll use for the session:


For group rates of 3 or more or if you have any questions or for assistance with registration, please contact