A Demographic Analysis Part II: Recruitment and Retention Issues in the P&C Insurance Industry in Canada

As a continuation, a second study, entitled A Demographic Analysis Part II: Recruitment and Retention Issues in the P&C Insurance Industry in Canada was published in 2009. It provided more information about the four strategic labour market segments (youth, immigrants, aboriginals, and mature workers) and how best to attract potential new recruits within these cohorts to the insurance industry. The study comprised four components:

Develop a statistical portrait using Statistics Canada Census 2006 data and other sources, in order to know more about the characteristics and labour market participation of these four cohorts.
 
Conduct an extensive literature review of websites, government policies, and research studies in Canada and the U.S., in order to gather best practices in recruitment and retention outside the industry that have been targeted at these cohorts.
 
Survey the senior HR professionals within the industry to identify initiatives and resources that support recruitment and retention, in order to understand the organizational, financial, and other resources that are available to support recruitment and retention efforts within the p&c industry.
 
Survey the industry’s current employees in strategic occupations and cohorts on their jobs and career development.

The final report (available as a Full Report and an Executive Summary, below) provides those concerned about human capacity issues with a resource comprising a whole range of information – greater understanding of incentives and drivers, tools and checklists to reference, and examples from other sectors – that will help in the development of a multi-pronged approach for recruitment and retention.

DOWNLOADS

A Demographic Analysis Part II: Recruitment and Retention Issues in the P&C Insurance Industry in Canada

Executive Summary - 16 pages [PDF, 1.0 MB]

Full Report - 172 pages [PDF, 2.9 MB]

If you have any questions or comments regarding the research, please email iicmail@insuranceinstitute.ca.