The Power of Persuasion: Negotiation Skills for the Insurance Professional (EST)


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Date and Time: October 28, 2020 9:30 a.m. (EST) - 11:30 a.m. (EST)

"He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense".
 - Joseph Conrad

We live in an environment guided by instinct, attraction, and influential emotion. Understanding the power that lies within the art of persuasion is a fundamental skill each one of us can unlock and provide ultimate value in our everyday life – from negotiating with your children, to bargaining on the Marketplace or persuading your colleagues in understanding the value of your proposal. Take advantage in joining our webinar on the Power of Persuasion which will benefit all industry professionals who want to learn how to effectively negotiate and persuade the other side.

This session will be of great benefit to Brokers, Agents, Property & Casualty Underwriters and Adjusters as negotiating skills are required for everyone in our industry.

By the end of this session, you will :
*  be able to understand and apply the 10 principles to achieve a win-win negotiation outcome
*  be able to effectively prepare and plan for all negotiations
*  be able to use a model for a negotiation process and understand the critical stages of every negotiation.
*  be able to demonstrate effective communication techniques using several applicaiton opportunities
*  gain a few powerful negotiating tips, techniques and phrases to improve your effectiveness and optimize negotiating results.

Seminar Leader :  Melanie Needham, FCIP, CRM

RIBO CE Hours: 2 personal hours

Space is limited. Register today!

- Prices below are for IIO Members. Fees noted below do not include hst.
- Non-members and renewing members the IIO Membership fee will be added to your cart.
- Sorry, no refunds. Credit notes issued only with 48 hour written notice
- In accordance with Provincial regulator's guidelines, in order to be eligible for CE hours, you must be logged in with for the entire duration of the session. Partial hours cannot be issued.

24 hours prior to the webinar, all registrants will receive an e-mail providing the direct Zoom link and passcode. This link is unique to you and is tied to your name. It cannot be shared or transferred to others. This personalized link must be used when you log in to the webinar so that your attendance can be tracked. We cannot credit CE hours if you are using a link that is not assigned to you, or if you do not attend for the full duration of the webinar.  

For group rates of 3 or more or if you have any questions or for assistance with registration, please contact



Pricing for this seminar varies based on your membership. Prices exclude tax

Fee Description Amount
IIO Member Standard fee $76.00
CIP/FCIP Graduate $65.00