Location: Webinar (at your computer)
McMurray Wildfires (Part 1): A Social Media Case Study
Join the Insurance Bureau of Canada’s Steve Kee and Andrew
Bartucci as we discuss the critical role of social media during a catastrophic
event, like the Fort McMurray wildfires. No longer just a tool for one-way
communication, learn how the various social media platforms can be an effective
tool for customer service and empathy through examples before, during, and after
the Fort McMurray evacuations.
After this webinar, participants will be able
to: Add your own insights. Join
the conversation. We want to hear from you:
• Understand the past, present, and future of social media’s role in
the insurance industry
• Recognize the importance of using social media
as a bidirectional communication tool during a catastrophic
• Identify the social media strategies that were used to connect
with policy holders and insurance companies during the Fort McMurray
• Understand the difference between traditional media and
• Recognize best practices for using social media as a
personalized, engagement tool for good communication, customer service, and
Receive 1 Technical credit for your participation in this
Who should attend this webinar:
CIP Society members who
are interested in learning more about the important role of communicating
with your clients through social media in the event of a disaster
Email us before the webinar, or submit a question using the webinar platform
to take advantage of the exchange during the live
Steve Kee, Director of Media Relations
Bureau of Canada
- A communications industry veteran, Steve began his career
in broadcasting as a news and sports reporter with CKO Radio and CIDC-FM Radio.
He worked as Assistant Vice-President, Communications for Sun Life Financial and
Director of Corporate Communications for TMX Group, Inc. He played a key role in
the communications efforts leading up to the Toronto Stock Exchange Group’s
initial public offering of its common shares in 2002. He is also a former
communications business owner.
Steve joined IBC in 2011 and oversees all
corporate media activities. Steve graduated with honours from the Humber College
Radio Broadcasting program and has completed leadership development programs
with The Wharton School, University of Pennsylvania; Duke Corporate Education;
and The Niagara Institute. Steve is an instructor with the School of Media
Studies and Information Technology,Humber College.
Andrew Bartucci, Manager of Digital Communications and
Social Media at Insurance Bureau of Canada - A savvy
communications professional with a talent for leveraging social media to fulfill
business objectives, Andrew brings nearly a decade of communications experience
to Insurance Bureau of Canada (IBC).
In his role
with IBC, Andrew is responsible for the management of its digital properties and
the development and execution of social media initiatives. Working closely with
senior management, he ensures all of IBC’s media efforts – traditional, digital
and social media – are consistent.
Previously, Andrew worked in the private sector as an Account
Executive where his responsibilities included cultivating client relationships
and generating new business opportunities and sources of revenue.
holds a bachelor’s degree in communications from the University of Western
Ontario and a Public Relations Certificate from Humber College. He is a frequent
guest speaker on the topic of social media to a variety of audiences.
Tuesday, October 11
webinar: Prior to the
webinar, all registrants will receive an email providing a direct link to
the webinar. Your computer must be compatible with our webinar technology.
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prevented from entering the virtual classroom but may encounter issues related
to connectivity. For an optimal webinar experience, guests are advised to use
Firefox or Internet Explorer 10.
or speakers connected to your computer are required for this
education credits will be awarded where
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