CIP Society ADVANTAGE LIVE: Fort McMurray Wildfires (Part 1) - A Social Media Case Study

ON [Map]
Date and Time: October 13, 2016 1 p.m. EST - 2:15 p.m. EST

Location: Webinar (at your computer)

Fort McMurray Wildfires (Part 1): A Social Media Case Study 

Join the Insurance Bureau of Canada’s Steve Kee and Andrew Bartucci as we discuss the critical role of social media during a catastrophic event, like the Fort McMurray wildfires. No longer just a tool for one-way communication, learn how the various social media platforms can be an effective tool for customer service and empathy through examples before, during, and after the Fort McMurray evacuations.

After this webinar, participants will be able to:
• Understand the past, present, and future of social media’s role in the insurance industry
• Recognize the importance of using social media as a bidirectional communication tool during a catastrophic event
• Identify the social media strategies that were used to connect with policy holders and insurance companies during the Fort McMurray wildfires
• Understand the difference between traditional media and social media
• Recognize best practices for using social media as a personalized, engagement tool for good communication, customer service, and empathy

Receive 1 Technical credit for your participation in this webinar!

Who should attend this webinar:
CIP Society members who are interested in learning more about the important role of communicating with your clients through social media in the event of a disaster or emergency.

Add your own insights. Join the conversation. We want to hear from you:
Email us  before the webinar, or submit a question using the webinar platform to take advantage of the exchange during the live broadcast.

Steve Kee, Director of Media Relations at Insurance Bureau of Canada - A communications industry veteran, Steve began his career in broadcasting as a news and sports reporter with CKO Radio and CIDC-FM Radio. He worked as Assistant Vice-President, Communications for Sun Life Financial and Director of Corporate Communications for TMX Group, Inc. He played a key role in the communications efforts leading up to the Toronto Stock Exchange Group’s initial public offering of its common shares in 2002. He is also a former communications business owner.

Steve joined IBC in 2011 and oversees all corporate media activities. Steve graduated with honours from the Humber College Radio Broadcasting program and has completed leadership development programs with The Wharton School, University of Pennsylvania; Duke Corporate Education; and The Niagara Institute. Steve is an instructor with the School of Media Studies and Information Technology,Humber College.
Andrew Bartucci, Manager of Digital Communications and Social Media at Insurance Bureau of Canada - A savvy communications professional with a talent for leveraging social media to fulfill business objectives, Andrew brings nearly a decade of communications experience to Insurance Bureau of Canada (IBC).
In his role with IBC, Andrew is responsible for the management of its digital properties and the development and execution of social media initiatives. Working closely with senior management, he ensures all of IBC’s media efforts – traditional, digital and social media – are consistent. 

Previously, Andrew worked in the private sector as an Account Executive where his responsibilities included cultivating client relationships and generating new business opportunities and sources of revenue. Andrew holds a bachelor’s degree in communications from the University of Western Ontario and a Public Relations Certificate from Humber College. He is a frequent guest speaker on the topic of social media to a variety of audiences.

Registration deadline:
Tuesday, October 11 

Link to webinar: Prior to the webinar, all registrants will receive an email providing a direct link to the webinar. Your computer must be compatible with our webinar technology.

Our webinar platform is the latest version of Adobe Connect. It no longer supports Internet Explorer 7 or 8. Those using Chrome, Safari, and Internet Explorer 9 will not be prevented from entering the virtual classroom but may encounter issues related to connectivity. For an optimal webinar experience, guests are advised to use Firefox or Internet Explorer 10.

AUDIO: Headphones or speakers connected to your computer are required for this webinar.

Please note:
- Continuing education credits will be awarded where applicable.
- Webinar space is limited. If you are unable to attend a webinar you are registered for, please contact us ASAP so we can offer the seat to another person.
- The Institute reserves the right to cancel this webinar due to unforeseen circumstances. Should this occur, registration fees will be refunded.
- If you have any questions about this webinar or the ADVANTAGE LIVE series, please contact

Exceptions may be made for members unable to log in to the webinar for technical issues. Please contact technical support for assistance at 1-866-362.8585 x 2234 or 2310. Please ensure your system meets the requirements before registering.