Cyber Coverage Sales: Winning Approaches to Get Results
18 King St. E. 16th Floor, Toronto, ON, M5C 1C4
Date and Time: September 20, 2019 9 a.m. - 12:15 p.m.
Are your cyber sales efforts stalling when there
should be a flood of new business?
Do you struggle to have the cyber
risk conversation with your clients, and never seem to get
Do you have clients that don’t understand just how
much cyber risk exposure they have?
If you answered "yes" to these
questions, and would like to position your brokerage as a trusted advisor on
cyber risks, this half-day CIP
Society seminar is for you!
Presented by Serge Solski, cyber
risks expert within the insurance industry sector, this session is aimed at
helping brokerage owners, senior producers, new business development, agents and
others to properly devise your cyber risk offering to get the results you want.
will provide best approaches for creating an end-to-end cyber sales program that
will help you enhance new business development and client retention strategies.
Knowledge points you’ll gain from attending this
Learn why cyber is not a
market that your brokers can walk into unprepared - if your brokerage has
tried to sell cyber, learn why you may not have had the success you had hoped.
Learn how your brokerage
needs to deliver an end-to-end cyber program that is not about selling
Understand that offering your
clients a ‘coverage-only’ solution is actually a disservice to your clients
and puts your brokerage at great risk for an Errors & Omissions claim.
Learn what supports your
brokerage needs to have in place to provide effective service to your clients
(knowing the risks, the market, underwriters who understand the coverage,
partners to service pre-and post-risks, etc.)
Learn how to have the risk conversation with your
clients; that it is not about coverage but about protecting, serving and
retaining your clients.
Learn the most effective methods and tactics to raise your clients’
and prospects’ awareness of this critical business risk so they can get into
solution mode and you can expand your book of business.
Brokerage owners, Producers, Agents, Senior leaders with new
business development objectives
CE Credits: 3 RIBO Management
About the Presenter: Serge has been involved in the tech industry for more than 20
years, from start-ups to large corporations gaining experience in the security
and risk management world. While with Watsec Cyber Risk Management, Serge
developed strong relationships with the insurance industry throughout Canada and
the US as a trusted advisor on the best ways to approach cyber risk as well as
providing effective sales support to grow their books of business with cyber
coverage. He brings extensive experience in understanding the people
side of the security equation from his time at Research in Motion (Blackberry)
which is critical to understanding how to manage cyber risk exposure. This
non-technical view of managing security risks allows Serge to clearly see and
communicate cyber risk as the critical business risk is has become today.
- Prices below are for IIO Members.
Fees noted below do not include hst.
- Non-members and renewing
members please add the IIO Membership fee
- Sorry, no refunds. Credit notes
issued only with 48 hour written notice.
- The price of our
half-day seminars include breakfast snacks
upon arrival and morning refreshment.
are available for 3 or more members attending the same session, please contact