How CAA Insurance transformed from a product-centric organization to customer-centric

As new generations of consumers emerge, their buying habits and preferences are prompting many industries to transform how they do business.

Remaining relevant in the market has always been an indicator of success for any company. However, with the speed in which consumer preferences change, the introduction of new technology, and the emergence of market disruptors, remaining competitive is becoming more challenging. Today’s Insurance companies need to be more agile and nimble than ever before—and this requires the organization to take a hard and honest look at its core capabilities.

Join us for this engaging talk as Matthew Turack, President, Insurance, CAA Insurance, takes you through CAA Insurance’s journey to become more agile and responsive. He will share how CAA Insurance was able to leverage the DNA of CAA, as a member-based organization, to transform from product-centric to customer-centric. He’ll also discuss how the organization began thinking differently about technology, data and innovation to build capabilities in response to changing consumer preferences.

Presenter:
Matthew Turack
President, Insurance
CAA Insurance