Consumer campaign promotes professionalism of Institute grads
Between October 2017 and June 2018, the Insurance Institute worked with Postmedia staff writer, Peter Kenter, on a series of compelling, custom content articles. The articles help build awareness among the insurance-buying public about the importance of choosing an educated professional who understands the industry continues to be a top priority for the Insurance Institute.
To this end, Kenter interviewed subject matter experts selected by the IIC on topical stories of interest to a wide business audience. Each story anchors the Institute’s message about the CIP by quoting subject matter experts, who hold their CIP or FCIP designations.
In addition, the one-third to half page articles are surrounded by CIP awareness advertising including animated digital units, banner ads and big box ads.
These articles ran in a number of Postmedia publications including: Financial Post magazine, National Post newspaper, Vancouver Sun, Edmonton Journal, Calgary Herald, Ottawa Citizen and the Montreal Gazette.
You can read the 2018 stories below:
As floods get worse, the insurance industry is fighting back against rising costs to homeowners
High real estate prices are sparking a surge in unorthodox housing – and new ways to think about insuring a home
How new insurance products are paving the way for ride sharing, autonomous cars and other advanced technologies