iStock.com/Tero Vesalainen

StoneRidge Insurance Brokers has announced the launch of Bound Insurance Brokers. 

Bound Insurance will be led by SIB’s new managing partner Shireen Al-Attar. Bound Insurance is a full-service insurance brokerage based in the Greater Toronto Area (GTA), providing comprehensive insurance solutions.  

Al-Attar is based in the GTA and has 23 years of experience in the insurance industry, among various senior leadership roles. 

“We will be able to offer access to a broad range of markets with both commercial and personal lines capabilities and will deliver the personalized service that clients expect,” says Al-Attar. “I am extremely excited for the opportunity to build a business alongside SIB where the core focus is centred on providing great value to our clients.” 

Prior to this latest announcement, SIB revealed it has continued expansion into Ontario with the acquisition of Jim Kelly Insurance Brokers Ltd. 

That deal marked the broker acquirer’s first transaction of 2025. At the time of the April announcement, Ted Puccini, SIB’s CEO and president, told Canadian Underwriter the brokerage expected to close two additional deals within the next 90 days. 

Of the latest announcement, Puccini said: “We are very excited for this Joint Venture opportunity with Shireen and Bound Insurance. Shireen will bring a tremendous amount of experience and industry knowledge to the SIB team. She is a great fit for our client-oriented and sales-focused culture.” 

SIB closed several deals in 2024, including: 

  • Donbar Agency Limited o/a Crossroads Insurance 
  • Astro Insurance 
  • Seymour Fair Insurance Brokers Inc. 
  • Accelerated Insurance & Risk Management Services and its managing partner, Robert (Bob) Potts. 

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Alyssa DiSabatino

Alyssa Di Sabatino has been a reporter for Canadian Underwriter since 2021, covering industry trends, market developments, and emerging risks.