Identify the factors that have the greatest impact in choosing an insurance provider

Explore the details that define these different types of insurance customers

The Evolving P&C Insurance Consumer The Property & Casualty (P&C) insurance industry is in the midst of a significant transformation. As consumers increasingly adopt digital channels, providers are seeking new ways to engage and retain them. While technology and direct-to-consumer strategies are key enablers, research shows the industry is now facing pivotal challenges in two core areas: cost and value. Today's P&C consumer can generally be grouped into three distinct segments: cost-driven, experience-focused, and loyalty-based. In this session, PMG Intelligence delves into what defines each of these customer types and examines how factors like pricing, perceived value, and brand loyalty influence decision-making. More importantly, we explore how identifying and understanding your customer segment can unlock more personalized, effective customer journeys. Key themes we’ll cover include: -The primary factors influencing consumers' choice of insurance provider -The role of brand in shaping perceptions and evaluations of insurers - The continued importance of recommendations and the evolving role of advisors Please join Rob Grein, Partner at PMG Intelligence for this engaging discussion on how to align your marketing strategy and plans in a more personalized manner. Register today to secure your spot and be part of the conversation shaping the future of P&C insurance. SPECIAL PRICING Group rates are available for 3 or more attendees Email us for details: gtaevents@insuranceinstitute.ca CE CREDITS:TBD CANCELLATION POLICY Sorry, no refunds or substitutions. Credit notes are issued only, with 48-hours written notice.