Mission, Vision, and Values


We require the highest ethical and moral conduct of ourselves, our students, graduates and others involved with the Institutes. 

  • Customer Focus: We are deeply committed to meeting the needs and exceeding the expectations of our customers, members and stakeholders.
  • Teamwork: People are central to the Insurance Institute. Harmony, collaboration and respect among and for elected leaders, volunteers, Institutes and staff are critical to our success.
  • Leadership: The Institutes lead the industry by serving to advance the profession and by developing future leaders through education, professional development and personal growth.
  • Excellence: Quality is ingrained in everything we do. We strive for continuous innovation and improvement. Through excellence we seek to inspire pride in the Insurance Institute and bring enhanced value to our stakeholders, customers and the industry we serve.