2012 Demographic Research

A Demographic Analysis of the P&C Insurance Industry in Canada 2012 – 2022

This third study replicates the census of the industry’s workforce five years after the first census and investigates the impact, if any, of recent economic and other events on employment trending and to again forecast the industry’s future human resource requirements.

This 2012 study involved three phases (between September 2011 and September 2012):

1. Survey of senior HR professionals in the industry (26 respondents) to identify their perceptions on the issues of recruitment and retention.
2. Survey of current industry employees to identify their perceptions on career development. 4,020 employees from 21 insurance organizations responded (a 29% response rate, and a margin of error of ± 1.3%)
3. Demographic analysis of the industry’s work force based on ‘census’ data – 80,000 records – supplied by 4 provincial regulators and 29 employers (20 participated in both 2007 and 2012; margin of error of ± 0.5%).

Three principal recommendations are put forward:
1. Diversify recruitment and retention strategies
2. Put greater emphasis on retention
3. Be proactive about management training and education.

Downloads

A Demographic Analysis of the P&C Insurance Industry in Canada 2012 – 2022
Executive Brief - 8 pages [PDF, 4.7 MB]
Executive Summary  - 32 pages [PDF, 483 KB]
Full Report - 180 pages [PDF, 1.3 MB]